Blogs


How to Use Bad News to Your Advantage: Take Your Time, Don’t Go Into Hiding Feedback is a gift, and these days there is plenty of it out there—from immersive company team-building exercises to Yelp and Facebook reviews, people are more vocal than ever and letting you hear about it. Multi-source feedback, one study in [...]

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#SalonProblems: It’s Not Cutting Hair That’s Hard, It’s Getting and Keeping Customers Keys to Success: Mix Online and Offline Promos, Coupon Advertising, and Social Media It’s not easy running a salon, but what’s keeping owners and managers up at night? Getting new customers in the door. A 2014 survey from Phorest found that drumming up [...]

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In Allocating Your Ad Dollars, Consider Credibility, Sensory Importance, and Endurance Digital media has clear advantages when it comes to advertising, but you are missing out if you ignore print advertising. Online ads have some good numbers on their side. Insights4Print notes a report from Sumo Heavy which found that nearly three-quarters of media consumers [...]

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Measure Return On Investment Using Custom URLs, Coupon Codes, and Chatting With Customers Print advertisements and coupons have distinct advantages over online and digital options, with one major caveat: anyone capable of operating computer mouse can track digital ads by open rates, demographic breakdowns, click-throughs, and more. Launching a paper campaign can require a bit [...]

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Keys to Success: Good Hashtags, Following, and Contests Even with widespread backlash against Facebook for its handling of personal data—and vows by many users to close their accounts—social media in 2018 will remain key for marketers who want to introduce their products and services and build sales through increased following and engagement. But all of [...]

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