Blogs


Even with widespread backlash against Facebook for its handling of personal data—and vows by many users to close their accounts—social media in 2018 will remain key for marketers who want to introduce their products and services and build sales through increased following and engagement. But all of these strategies hinge on one thing: building a [...]

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These are not the good old days for the insurance industry. Technological innovation, higher customer expectations, and disruptive newcomers are all conspiring to redefine the insurance industry. Insurance agents on the hunt for more leads in 2018 need to remain dynamic and flexible, and seek outside-the-box solutions—which in many cases means staying true to the [...]

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E-commerce subscription sites, such as Groupon and LivingSocial, claim to offer small businesses a better discount marketing solution than traditional coupons. However, it’s important to understand how they work, their similarities and differences, and their revenue models before choosing one over the other. It may be helpful to explain how sites such as Groupon and [...]

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Not all receipts are created equal. Some are more than just an itemized list of purchases—they’re also coupons. Register tape advertising is a medium that places ads and coupons on receipts at supermarkets and national retailers. This form of advertising works well for local businesses to reach a local demographic, and low production costs also [...]

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Register tape advertising gives businesses the advantages of large scale advertising campaigns by offering a way to partner with supermarkets and national retailers. Finding affordable advertising is a challenge for any small business. It’s too expensive, doesn’t reach the right audience, or isn’t seen by enough people. These are all common concerns when crafting a [...]

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