Blogs


Respond to Negative Feedback Positively

Posted by on 3:51 pm in Blogs | 0 comments

Respond to Negative Feedback Positively

How to Use Bad News to Your Advantage: Take Your Time, Don’t Go Into Hiding Feedback is a gift, and these days there is plenty of it out there—from immersive company team-building exercises to Yelp and Facebook reviews, people are more vocal than ever and letting you hear about it. Multi-source feedback, one study in [...]

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Real Estate Marketing Ideas: Seven Strategies to Generate More Leads for Real Estate Agents

Posted by on 3:56 pm in Blogs | 0 comments

Real Estate Marketing Ideas: Seven Strategies to Generate More Leads for Real Estate Agents

Tips to Get Ahead: Focus on Content, Great Images, and Print Advertising Yeah, real estate is hot right now, and Zillow predicts that for most segments of the housing market, 2018 will be even better than 2017; last year, the typical home was on the market for just 30 days before going under contract, and [...]

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Salon Advertising: How to Get More Customers for your Salon

Posted by on 3:41 pm in Blogs | 0 comments

Salon Advertising: How to Get More Customers for your Salon

#SalonProblems: It’s Not Cutting Hair That’s Hard, It’s Getting and Keeping Customers Keys to Success: Mix Online and Offline Promos, Coupon Advertising, and Social Media It’s not easy running a salon, but what’s keeping owners and managers up at night? Getting new customers in the door. A 2014 survey from Phorest found that drumming up [...]

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Digital vs Print Advertising in 2018: How do they compare?

Posted by on 2:53 pm in Blogs | 0 comments

Digital vs Print Advertising in 2018: How do they compare?

In Allocating Your Ad Dollars, Consider Credibility, Sensory Importance, and Endurance Digital media has clear advantages when it comes to advertising, but you are missing out if you ignore print advertising. Online ads have some good numbers on their side. Insights4Print notes a report from Sumo Heavy which found that nearly three-quarters of media consumers [...]

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Will Coupon Advertising Work for Your Business?

Posted by on 2:52 pm in Blogs | 0 comments

Will Coupon Advertising Work for Your Business?

Measure Return On Investment Using Custom URLs, Coupon Codes, and Chatting With Customers Print advertisements and coupons have distinct advantages over online and digital options, with one major caveat: anyone capable of operating computer mouse can track digital ads by open rates, demographic breakdowns, click-throughs, and more. Launching a paper campaign can require a bit [...]

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Social Media in 2018: How to Build Following and Engagement

Posted by on 3:43 pm in Blogs | 0 comments

Social Media in 2018: How to Build Following and Engagement

Keys to Success: Good Hashtags, Following, and Contests Even with widespread backlash against Facebook for its handling of personal data—and vows by many users to close their accounts—social media in 2018 will remain key for marketers who want to introduce their products and services and build sales through increased following and engagement. But all of [...]

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Insurance Agents: Three Effective Strategies to Drive More Leads in 2018

Posted by on 10:18 am in Blogs | 0 comments

Insurance Agents: Three Effective Strategies to Drive More Leads in 2018

With Industry Facing Disruptive Changes, Don’t Forget Time-Tested Techniques These are not the good old days for the insurance industry. Technological innovation, higher customer expectations, and disruptive newcomers are all conspiring to redefine the insurance industry. Insurance agents on the hunt for more leads in 2018 need to remain dynamic and flexible, and seek outside-the-box [...]

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Seven Ways to Get More Customers for Your Restaurant

Posted by on 1:32 pm in Blogs | 0 comments

Seven Ways to Get More Customers for Your Restaurant

Keys to Restaurant Marketing: Foodie Photos, Intriguing Coupons Your restaurant has great food, a killer vibe, and the best happy hour in town—but are you getting enough people walking through the door? The restaurant scene is fierce, and the booming economy has people eating out more than they have in years. There are more than [...]

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Groupon Verses Coupon: Which is Better for Local Businesses?

Posted by on 6:27 pm in Blogs, Uncategorized | 0 comments

Groupon Verses Coupon: Which is Better for Local Businesses?

E-commerce subscription sites, such as Groupon and LivingSocial, claim to offer small businesses a better discount marketing solution than traditional coupons. However, it’s important to understand how they work, their similarities and differences, and their revenue models before choosing one over the other. It may be helpful to explain how sites such as Groupon and [...]

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Is Register Tape Advertising a Good Fit for Your Business?

Posted by on 11:42 am in Blogs | Comments Off on Is Register Tape Advertising a Good Fit for Your Business?

Is Register Tape Advertising a Good Fit for Your Business?

Not all receipts are created equal. Some are more than just an itemized list of purchases—they’re also coupons. Register tape advertising is a medium that places ads and coupons on receipts at supermarkets and national retailers. This form of advertising works well for local businesses to reach a local demographic, and low production costs also [...]

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