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A tool to boost Census participation: Register tape advertising

Posted by on 7:37 pm in Blogs | 0 comments

A tool to boost Census participation: Register tape advertising

High visibility, low cost among register tape’s benefits   Governments at all levels looking to boost participation in the 2020 Census should look to register tape advertising. The once-a-decade federal project has been thrown a loop thanks to stay-at-home orders and other precautionary measures put in place in the wake of the novel coronavirus, with traditional door-to-door visits out of the question in many areas. The Census is vitally critical for municipalities since a head count of residents helps allocate federal and state funding...

 

Respond to Negative Feedback Positively

Posted by on 3:51 pm in Blogs | 0 comments

Respond to Negative Feedback Positively

How to Use Bad News to Your Advantage: Take Your Time, Don’t Go Into Hiding Feedback is a gift, and these days there is plenty of it out there—from immersive company team-building exercises to Yelp and Facebook reviews, people are more vocal than ever and letting you hear about it. Multi-source feedback, one study in the journal Personnel Psychology found, can be particularly helpful when it comes to goal-setting, taking action, and improving performance. While everyone likes to hear soothing accolades about their leadership abilities, their...

 

Real Estate Marketing Ideas: Seven Strategies to Generate More Leads for Real Estate Agents

Posted by on 3:56 pm in Blogs | 0 comments

Real Estate Marketing Ideas: Seven Strategies to Generate More Leads for Real Estate Agents

Tips to Get Ahead: Focus on Content, Great Images, and Print Advertising Yeah, real estate is hot right now, and Zillow predicts that for most segments of the housing market, 2018 will be even better than 2017; last year, the typical home was on the market for just 30 days before going under contract, and in places like the San Francisco Bay area, the average on-the-market time was around a week. While all this adds up to a lot of good news, the market is presenting plenty of challenges for real estate agents, too—like competition from other...

 

Salon Advertising: How to Get More Customers for your Salon

Posted by on 3:41 pm in Blogs | 0 comments

Salon Advertising: How to Get More Customers for your Salon

#SalonProblems: It’s Not Cutting Hair That’s Hard, It’s Getting and Keeping Customers Keys to Success: Mix Online and Offline Promos, Coupon Advertising, and Social Media It’s not easy running a salon, but what’s keeping owners and managers up at night? Getting new customers in the door. A 2014 survey from Phorest found that drumming up business lagged behind only managing staff for owners and managers of salons, and was followed closely by customer retention. “To put that in context, managing and motivating staff is almost as challenging as...

 

Digital vs Print Advertising in 2018: How do they compare?

Posted by on 2:53 pm in Blogs | 0 comments

Digital vs Print Advertising in 2018: How do they compare?

In Allocating Your Ad Dollars, Consider Credibility, Sensory Importance, and Endurance Digital media has clear advantages when it comes to advertising, but you are missing out if you ignore print advertising. Online ads have some good numbers on their side. Insights4Print notes a report from Sumo Heavy which found that nearly three-quarters of media consumers in the U.K. were on social media daily and that only 11 percent never use social media. “But it’s not all that positive: only 3.09% says that social media has a significant influence on...

 

Will Coupon Advertising Work for Your Business?

Posted by on 2:52 pm in Blogs | 0 comments

Will Coupon Advertising Work for Your Business?

Measure Return On Investment Using Custom URLs, Coupon Codes, and Chatting With Customers Print advertisements and coupons have distinct advantages over online and digital options, with one major caveat: anyone capable of operating computer mouse can track digital ads by open rates, demographic breakdowns, click-throughs, and more. Launching a paper campaign can require a bit more work. Despite these built-in disadvantages, those using print ads had several informative tools at their disposal to measure ROI and track coupon use. Here are some...

 

Social Media in 2018: How to Build Following and Engagement

Posted by on 3:43 pm in Blogs | 0 comments

Social Media in 2018: How to Build Following and Engagement

Keys to Success: Good Hashtags, Following, and Contests Even with widespread backlash against Facebook for its handling of personal data—and vows by many users to close their accounts—social media in 2018 will remain key for marketers who want to introduce their products and services and build sales through increased following and engagement. But all of these strategies hinge on one thing: building a following and driving engagement Social media engagement and bigger followings go hand in hand, say social media pros, and both are centered...

 

Insurance Agents: Three Effective Strategies to Drive More Leads in 2018

Posted by on 10:18 am in Blogs | 0 comments

Insurance Agents: Three Effective Strategies to Drive More Leads in 2018

With Industry Facing Disruptive Changes, Don’t Forget Time-Tested Techniques These are not the good old days for the insurance industry. Technological innovation, higher customer expectations, and disruptive newcomers are all conspiring to redefine the insurance industry. Insurance agents on the hunt for more leads in 2018 need to remain dynamic and flexible, and seek outside-the-box solutions—which in many cases means staying true to the techniques which have worked well for decades. “Insurance company leaders have a lot on their plates,”...

 

Seven Ways to Get More Customers for Your Restaurant

Posted by on 1:32 pm in Blogs | 0 comments

Seven Ways to Get More Customers for Your Restaurant

Keys to Restaurant Marketing: Foodie Photos, Intriguing Coupons Your restaurant has great food, a killer vibe, and the best happy hour in town—but are you getting enough people walking through the door? The restaurant scene is fierce, and the booming economy has people eating out more than they have in years. There are more than 1 million restaurants in the United States, reports Toast, and annual sales here are nearly $800 billion. What’s more, demand is high, with nearly 40 percent of adults saying they don’t eat out as much as they’d like,...

 

Groupon Verses Coupon: Which is Better for Local Businesses?

Posted by on 6:27 pm in Blogs, Uncategorized | 0 comments

Groupon Verses Coupon: Which is Better for Local Businesses?

E-commerce subscription sites, such as Groupon and LivingSocial, claim to offer small businesses a better discount marketing solution than traditional coupons. However, it’s important to understand how they work, their similarities and differences, and their revenue models before choosing one over the other. It may be helpful to explain how sites such as Groupon and Living Social actually work. These daily deal sites offer local businesses a sales promotion tool through quantity discounts. Both Groupon and coupons are known as “loss leaders,”...

 

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